THE SILMON GROUP PROCESS
SELLERS EDITION

3 Elements of Home Sale Preparation (continued from previous page)

3. Staging
According to a recent study by the National Association of REALTORSⒸ, 96% of buyer agents reported that staging had some effect on their clients’ view of homes. They said that staging made it easier for their clients to visualize the properties as a future home and that they were more likely to overlook property faults.

And these effects turned into cash for sellers just like you. The survey revealed that 52% of buyer clients were willing to offer more on a staged home than a similar home that was not staged — as much as 20% more than asking price!

But a picture is worth a thousand statistics. Take a look at the images below. Which home gives you a better first impression?

Trick question! This is the same home!

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