THE SILMON GROUP PROCESS
SELLERS EDITION

Promotion

Marketing Your Home To Sell

 

In the “old days,” real estate agents marketing their sellers’ properties would simply put a sign in the yard, put a listing in the MLS, and pray that it sold. Even today, there are a lot of real estate professionals who think syndicating listings to portals is a job well done.

And that might actually be enough to sell your home in today’s hot market. But if that’s all an agent does to market your home to potential buyers, then they’re not fulfilling their fiduciary responsibility to you: to get you the most money possible for your home.

You see, you have a distinct advantage in wanting to sell your home right now: there isn’t much inventory, but there are a ton of buyers. A smart agent will use this classic example of supply and demand to create an auction environment for your home.

Getting multiple offers on your home will allow you to choose the best one for you, the one that has the right price, the right timeline, and the right conditions. This isn’t possible if your agent convinces you to sell the home before it’s even
officially listed!

The key to creating an auction environment is promotion. We have to get your home in front of the people most likely to purchase it.

At The Silmon Group, we have a two-part promotion process for each of our listings. The first part is what we call our “pre-launch” sequence, and the second is "post-listing" marketing.


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